Transform your data with powerful rules
Create IF/THEN rules to filter products and transform field values. No coding. Reusable conditions, 18 operators, 18 actions. Rules apply at export time — change a rule and re-export instantly.
Exclude products that match
Filter rules remove products from the feed when conditions match. E.g. exclude out-of-stock, exclude test products, exclude by category or price range. Products that fail any active filter are excluded.
Modify field values when conditions match
Set, append, prepend, find & replace, concatenate, map values, extract via regex. Numeric actions: round, add, subtract, multiply, divide, percentage. Conditional: if empty, set value.
Text, numeric, and pattern matching
Contains, equals, not equals, is empty, starts with, ends with. Multi-value: contains any, equals any. Numeric: gt, gte, lt, lte, between. Regex match for advanced patterns.
Enable rules per destination
Link rules to specific destinations. The same rule can be active for Google Shopping but disabled for Meta. Order and priority per destination.
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